Can Content Change the World? A Tribute
This is a day to pay tribute to Martin Luther King, Jr. with this year being the 50th anniversary of his I Have A Dream speech and to President Barak Obama as he makes his second Inaugural speech. It...
View ArticleWriting Content for a Startup Business
Every week we hear from people wanting content for a startup business. As an established content writing company we also work with many established companies. Often times the folks at the startups...
View ArticleIs Your Content Animal, Vegetable or Mineral?
Some companies value their content as much as the products they sell. As a service content can explain the benefits of big data or sell soda. It works as a trade: You give me your contact information...
View ArticleWhose Job Is It To Do Content Writing?
Is this a question you hear asked at your company? It seems that business content writing at times is everyone’s job and no one’s job. That’s a problem. When you view content as a deliverable product...
View ArticleNeed Fresh Content? Change Your Mind, Don’t Judge, Give Access
Fresh content requires new ideas. And new ideas need good starting points. Smart Thinking author Art Markman says that how we describe a creative problem is the start line for our memory to find...
View Article6 Storytelling Techniques To Write Better Business Content
Content writers who use a variety of storytelling techniques free themselves from business writing practices frozen in predictability. The result is lively content that gets noticed, nudges action, and...
View ArticleIs It Time to Update Your Content Code of Ethics?
The Society of Professional Journalists revised their Code of Ethics recently. In its entirety the updated SPJ Code of Ethics serves as a guide for journalists. Aspects of it can be considered by...
View ArticleAssessing Your Content Appeal – Shark Tank Style
Fans of the TV show Shark Tank are familiar with the phrase “For That Reason, I’m Out.” Potential Shark investors speak these words when they realize the investment idea presented to them is not worth...
View ArticleMagazine Editor or Marketing Manager – All Want Good Content
The lines between editorial and advertising/marketing once strongly understood to never cross, seem to be intersecting more often than not. I can understand that. As a writer, I approach a source and...
View ArticleNeed Original Content? Trust Your Writer
Strategy, research and refinement are important aspects of creating original content. Yet something more is required. Smart Thinking author Art Markman says that how we describe a problem is the start...
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